Portal Strategy — Go to market strategy that drives startup growth

Advising startup leaders backed by leading VCs

Emerson CollectivePear VCNEABessemerUnusual VenturesLeft LaneWingWndrCo10X CapitalAcre Venture PartnersMorgan Stanley

You need marketing that drives revenue. We build your go-to-market and execute, fast.

What we do

Three ways we build your marketing.

01

Positioning & Messaging

Get clear on what you do, who it's for, and why it's better.

02

Content Strategy

The content that moves buyers. Website, decks, launch narratives, and sales collateral.

03

Growth

Stand up your growth engine. Paid, organic, lifecycle, and the measurement to know what's working.

How we work

Two ways to start.

In 30 days

Your foundation

Personas, positioning, messaging, and new homepage copy. The base everything else is built on.

In 90 days

Your engine

Launch, organic, paid, and measurement. We run it hands-on, then set your team up to keep it going.

What leaders say

Results founders keep seeing long after we're done.

Naomi is an incredible PMM, exactly who you want leading a launch or overhauling your positioning. Sharp strategic thinking with a true bias for action.

Allyson LetteriAuthor of Standout Startup

Naomi is a gem, a rare combination of strategic thinker, skilled facilitator, and lightning-fast executor. She aligned our brand vision, executed a complete rebrand in record time, and launched with clarity and confidence.

Manika DoshiCOO, rePurpose

Naomi taught our team how to think like strategic marketers. Long after our engagement ended, we're still using the process she showed us. She made us better at marketing.

Bella LiuCo-Founder & CEO, Orby AI

Working with Naomi on our go-to-market strategy was transformative. She brought clarity, creativity, and momentum, and her work was pivotal in shaping a successful launch.

Julia CollinsCEO, Planet FWD

About

Building powerful brands that sell.

I started Portal Strategy because founders kept telling me the same thing: they needed more marketing, more content, more decks. The real problem was never volume. It was storytelling.

I help companies tell the story that sells, shaped by three experiences:

Bain & Company. Rigorous problem-solving from my consulting days.

Stanford Business School. Where I discovered the true power of narrative.

Multiple VC-backed startups. First marketing hire, living the operator reality.

I've been the operator on the inside. I don't just strategize, I execute alongside you for fast results.

Zero-to-one is my favorite kind of work.

Naomi LaporteFounder & CEO

Let's build your go-to-market.

Zero-to-one is our favorite kind of work. Tell us what you're building and where you want to be.

Prefer email? naomi@portalstrategy.com